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    EXPERIENCE · OAKLAND HILLS

    What Makes a Gathering Stay With Us

    What Soulstice 2026 showed about bringing people together and how music, art, food, wellness and local businesses can add texture to the experience.

    By Jeena James @JeenaJJune 12, 20266 min read
    Summer gathering of women in Oakland Hills
    Summer gathering

    I had the privilege of attending Soulstice 2026 this year. I hadn’t been to the previous gathering, but after seeing the photographs, videos and stories the host had shared from last year, I was genuinely curious to see what she had in store this time.

    What struck me fairly quickly was that Soulstice wasn’t really about any one activity.

    It was about the women in the room.

    Some were meeting for the first time. Others had attended Soulstice before and were looking forward to catching up.

    Around me were entrepreneurs, investors, executives, creatives, business owners and change-makers. But for the evening, titles seemed much less important than simply having the space to talk, laugh, experience something different and enjoy being together.

    And woven throughout that gathering were live music, food and drink, wellness experiences, art and independent businesses.

    They gave people more ways to experience it.

    The intent of the event was to evoke creativity and connection in our lives with an experience centered around nature, live music, and artisanal businesses. We live in a time of heightened uncertainty. Creativity is a way that opens us up to possibility. My hope is guests would arrive as they are, and leave with a more expanded and connected feeling within themselves and with others

    ZainaCo-Host
    Live music performance
    Live music performance by LOLAH Entertainment

    Start with how you want people to feel

    The intention of the hosts was visible in how the evening unfolded.

    People weren’t being pushed through a packed schedule. There was room to move around, stay in a conversation, listen to music, discover something, participate in a wellness experience, or simply enjoy being there.

    That made me think about a useful question for anyone bringing people together:

    How do you want people to feel while they are there?

    Once that is clear, everything else like the music, food, art, activities, even the businesses or practitioners you invite, can either support that feeling or distract from it.

    Many of those elements gave people something natural to gather around.

    Music changed the energy of the space. A tasting gave people something to react to together. Art caught someone’s eye. Wellness experiences created moments of participation. Food and drinks gave people somewhere to linger.

    The details work best when they belong

    One thing that stood out was that the businesses didn’t feel randomly inserted into the evening.

    One of the folks I spoke to described that distinction afterward as:

    protein-forward, gluten free dessert bites and baking mixes by Better For You and the founder Mugdha

    Better For You wasn’t treated as simply another vendor filling a table. There was a clear effort to curate businesses that would complement the event and resonate with its audience.

    Mugdha KulkarniFounder, Better For You

    That line stayed with me because it shifts the question for a host.

    Instead of: How many things can we add?

    Perhaps the better question is: Does this add something to how I want people to experience the gathering?

    When the fit feels natural, guests encounter the business differently too. There is more room for curiosity, for conversation, and for understanding the person behind what they are seeing or tasting.

    Instead of only “What are you selling?”, there is more room for “What is this?”, “Why did you create it?” or “Tell me more.”

    Leave room for things you didn’t plan

    I noticed something new at the Om Mamah table and asked Aparna Subbaraya about it. She had brought Ayurvedic self-care rituals to the evening and created a ritual mocktail inspired by ingredients in her hair serum. Talk about being food grade!

    The drink became an unexpected conversation starter.

    skincare and haircare brand Om Mamah taking folks through their rituals

    It was great to meet new people and have meaningful conversations. People wanted to connect and talk more than just sales conversations. We tried a ritual mocktail drink inspired by the ingredients in our hair serum, and it was a big hit!

    AparnaFounder, Om Mamah

    Guests became curious enough that some asked whether the tea bags themselves were available to buy.

    I loved that moment because people weren’t simply looking at a finished product.

    They were experiencing an idea around it.

    Give people something to take with them

    Artist Angela Lin contributed to Soulstice in yet another way. She created an original Soulstice postcard as a keepsake for guests.

    hand drawn postcard for the event
    Hand-drawn postcard by Angela Lin

    Painting a postcard celebrating Soulstice was a joy to design as keepsake that guests could take home to remember the event.

    Angela LinFounder, Angela's Sketchbook

    It became part of how the experience could be remembered. That opens up many possibilities for how artists, makers and other creative people can contribute to gatherings. Sometimes it is through something guests experience in the moment. Sometimes it is through something they carry home afterward.

    The people are always the point

    live music and a group of women in a yard or a garden
    women havign food and networking
    sound bath experience for guests
    women sitting in a garden and talking
    people talking to the moss design artist
    People having paella
    home fragrances brand owner helping folks test their fragrance

    For all the music, art, food and wellness woven through the evening, what stayed with me most was how naturally people connected with one another. Some women were meeting for the first time, while others were returning after last year’s event and were genuinely happy to see familiar faces again.

    Introductions turned into longer conversations, founders got to talk about what they were building, and people lingered because they were enjoying themselves rather than because they felt they were supposed to network.

    And perhaps that’s part of why it worked.

    There was plenty of networking happening, but it never felt like a networking event. The music, tastings, art, wellness experiences and businesses around the room gave people other ways into a conversation. You could start by asking about something you had just tasted, an artist’s work, a product you were curious about, or the music playing nearby, and let the conversation go wherever it went.

    For returning guests, there was also a sense of continuity. They weren’t simply coming back to the same event format; they were coming back to people and conversations they remembered from the year before. That made Soulstice feel less like a one-off evening and more like a gathering that was beginning to build its own history.

    And I think that is part of what makes people want to return to experiences like this. The experiences around an event help make it memorable, but often who we met and how we felt around them are what make us want to return.

    What could this look like in other gatherings?

    This event also made me think about how many different forms this idea could take.

    types of events you can bring artists and small businesses to

    The format can change completely. The question remains remarkably similar

    What this event reinforced for What’s Local

    This event was the gathering and vision of the mindful hosts that brought us together. I was grateful to experience it firsthand and, through What’s Local, to recommend and introduce a few independent businesses and an artist who ultimately became part of the evening.

    It reinforced something we want to keep exploring:

    There is so much creativity already around us be it through musicians, artists, makers, food founders, wellness practitioners and people creating interesting experiences.

    The opportunity isn’t simply to give them somewhere to appear.

    It is to recognize when what they do can genuinely add something to the experience a host is already trying to create.

    And that always starts with the people in the room.

    A gathering starts with the people you bring together. Everything around them should give those people more ways to connect, participate and remember why being there mattered.

    JeenaFounder, What's Local

    Discover the independent businesses from this event

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